Birmingham Based Showroom

Our Birmingham fireplace showroom is easily accessed and convenient. With links from major motorways and A-roads, we're frequently a popular choice for customers from all parts of the UK.

We have a wide range of fireplaces on display and our team of fireplace experts are available to help guide you, answer all your questions and ultimately help you to make the ideal fireplace purchase. That's why paying Fireplace Factory Direct a visit is well worth it, especially with the unique and exclusive offers we have on in store with products on display in the showroom not on the website.

If you’d like to come and take a look at our vast range of products in our showroom or speak with our team of experts, pay us a visit.

You can contact us using the following details...

Email Address:
Telephone Number: 0121-558-8265
Fax: 0121-558-8251

Our Address: Fireplace Factory Direct,
Unit 12 Parkrose Industrial Estate,
Middlemore Road,
West Midlands,
B66 2DZ 

Open Monday-Friday 8am-4pm

Open Saturdays 9am-2pm

How To Find Us

Directions from Birmingham

We are located only 10 minutes away from the center of Birmingham. To get to us from Birmingham, follow the A41 out of the city. Keep going up the A41 until you see HUGHES electrical store. Turn left onto Middlemore Road.Drive down Middlemore road for about half a mile untill you see the old petrol station on your right now a hand car wash. Start to indicate left onto the Parkrose Industrial estate look left as you go through the main gates. WE ARE UP THE SLIP ROAD TO THE LEFT OF UNIT 12A A.J.S PROFILES.

Directions From M5 Junction 1

We are only 2 minutes from junction 1 of the M5. Follow the A41 towards Birmingham, go past the West Bromwich Albion ground on your right. Continue until you see HUGHES electrical store then turn right.Its the first turning on your right just past the football ground your now on Middlemore Road. Once on Middlemore Road, continue for about half a mile, over the railway bridge (Hawthornes station should be on your right) keep going past industrial units on your left. Turn left just past the hand car wash into Parkrose Industrial Estate. WE ARE UP THE SLIP ROAD TO THE LEFT OF UNIT 12A A.J.S PROFILES.

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